REALTORS® Embrace AI, Digital Tools to Enhance Client Service, NAR Survey Finds.
Key Findings from the 2025 Technology Survey:
Top Tools in Use
• eSignature (79%) remains the most widely used technology by agents who are REALTORS®, followed closely by social media at 75%
• Drone photography and video are used by 52% of agents, while 46% report using AI-generated content (e.g., for listing descriptions)
Artificial Intelligence
• How often agents use AI tools: 20% use them daily, 22% weekly, 27% a few times a month, and 32% have not yet used AI in their business
• Impact of AI on business: 17% reported a significantly positive impact, 33% saw a moderately positive impact, and 46% said AI had no noticeable impact
• Top AI tools used: ChatGPT by OpenAI (58%), Gemini by Google (20%), and Copilot by Microsoft (15%)
Client Response to Technology
• 82% said their clients responded very positively or positively to the integration of technology in the buying and selling process
Brokerage Support
• Two out of three agents either agree (38%) or strongly agree (29%) that their brokerage provides all the tech tools they need
Monthly Technology Spending
• 34% spend between $50–$250 per month on tech tools for their real estate business
• 20% spend between $251–$500 per month
• 24% spend over $500 per month
Cryptocurrency
• One in four NAR members have either invested in cryptocurrency (14%) or plan to invest (11%)
• 9% have had clients ask about using cryptocurrency in real estate transactions
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Источник Instagram: narresearch
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