Have you seen this? The @husbandofarealtor and @sarahbennettrealtor accounts are blowing up right now because of their hilarious…

Have you seen this? The @husbandofarealtor and @sarahbennettrealtor accounts are blowing up right now because of their hilarious POV style content 👉

It works because the husband account pulls in two audiences with one format. Agents recognize the chaos of the job. Spouses and partners of agents recognize what it looks like watching that chaos from the outside.

The @husbandofarealtor account has nothing to sell, but regularly collabs with his wife’s real estate account. He’s describing his wife’s workload, her clients, her car, her constant phone calls. His “outsider” position is what makes this so good.

Also, every specific detail he shares works as proof of how committed she is to her clients. It reads as entertainment as well as an ongoing compliment.

Bennet’s brand is proof an effective real estate brand can run on more than one voice. Handing the mic to someone close to the business, the way Bennett does for his wife, builds its own kind of trust with an audience.

So good 👏

Источник Instagram: nowbam